Italiano

Working efficiently and using time wisely begins with staying focused.  Studies have shown that it takes twenty minutes to mentally get back to a task once you’ve been distracted.  That’s why it’s so important to structure your day to exclude interruptions whenever possible.

We all have plenty of opportunities each day to get “off track”, beginning with the e-mail.  No one will deny that e-mailing is a wonderful way to communicate, but it eats time and makes it very easy to get lost in an activity that probably isn’t a priority.  By setting aside a limited time, perhaps in the morning and again in the evening to check and respond to important e-mails, you’ve freed up time to work on those things that are important to running your business, such as a marketing strategy.

It’s easier to manage your time when you’ve developed the habit of planning daily activities.  The evening is a good time to review what you’ve accomplished during the day, and to prioritize what tasks need attention the following day.  Often, you can plan for the week, with a review of progress made.  Remember the 80/20 Rule — and concentrate on completing the 20 percent of activities that will produce 80 percent of your revenue.